These are 3 freelance books artists need to run a professional freelance business practice. All 3 of these books have helped me tremendously as I have continued to grow my business as a freelance lettering artist and designer. After working with commercial clients like Adobe, American Greetings, and the LA Times, I’m happy with how these books have helped me as an artist running a new freelance business.
Prefer a video? You can watch my review here:
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The Big Leap by Martina Flor
The Big Leap by Martina Flor is a guide for creatives who want to run their businesses professionally. She goes over how to use your social media to promote your art and your business, communicating with clients, following a professional process and more. I’ve also taken her freelance course called Leap Now and I highly recommend you check it out as well.
Freelance, And Business, And Stuff by Hoodzpah Design
Freelance, And Business, And Stuff by Amy and Jennifer Hood of Hoodzpah Design is an essential book for starting and running a creative business. They’ve been successfully running their business for years and have created this book to share their experiences with others. You can use it to figure out how to write a business plan, choose the right business structure, pricing your work, and more.
Handbook of Pricing & Ethical Guidelines by The Graphic Artists Guild
Handbook of Pricing & Ethical Guidelines by The Graphic Artists Guild is an essential book for creatives of all disciplines. This book is great because not only does it give you ranges for different types of work, but it also provides you with templates and contracts that you can use and reference for your business. I’m always referencing this when I need to provide quotes to clients and it has been invaluable for my business.
What books have helped you in your business? Let me know in a comment! If you’d like to watch my full review of these books check out my video on my YouTube channel here:
Alanna Flowers is a freelance lettering artist & illustrator based in Brooklyn, NY where she runs AGF Design Studio. Feel free to connect via Instagram, Twitter, YouTube, or her newsletter to keep up with AGF Design Studio, and to help grow our creative community.